Unilevers mediaplanning en -inkoop voor Groter China naar PHD
29-12-2009 : Unilever heeft aangekondigd dat zij haar mediaplanning en -inkoop voor Groter China onderbrengt bij PHD, onderdeel van de Omnicom Media Group. (Bericht alleen in het Engels uitgegeven.)
UNILEVER AWARDS GREATER CHINA MEDIA PLANNING & BUYING BUSINESS TO PHD
As part of its global media agency review which commenced in July 2009, Unilever has announced that it has awarded its media planning and buying business for Greater China to PHD, part of the Omnicom Media Group.
The Greater China business which includes China, Hong Kong and Taiwan was previously with Mindshare and Initiative Media.
Other markets are expected to be announced in due course.
”The decision for Greater China was a difficult one and I’d like to thank both MindShare and Initiative for their hard work on our behalf,” said Laura Klauberg, VP Global Media.
“The review was initiated to identify the best overall agency capabilities for servicing our business in an increasingly complex and fragmented media environment.”
Unilever NV:
Media Relations
Weena 455
3013 AL Rotterdam
T: +31 (0) 10 217 4844
Na 17.30 uur: +31 (0) 10 217 4000
