1. Home
  2. ...
  3. Press releases
  4. Lifebuoy presenteert nieuwe film: handenwassen is belangrijk

Lifebuoy presenteert nieuwe film: handenwassen is belangrijk

Als vervolg op de bekroonde film Gondappa heeft Unilevers zeepmerk Lifebuoy een boeiende nieuwe film uitgebracht: Tree of Life. De film is uitgebracht ter ondersteuning van de Lifebuoy campagne ‘Help a Child Reach 5’, waarmee het belang van handenwassen met zeep onder de aandacht gebracht wordt. (Bericht alleen uitgegeven in het Engels.)

Lifebuoy presenteert nieuwe film: handenwassen is belangrijk

Amsterdam / London, 5 June 2014 - In a follow up to its award-winning film, Gondappa, Unilever’s health soap, Lifebuoy has released a compelling new film, Tree of Life. The aim is to support Lifebuoy’s Help a Child Reach Five campaign and spread the word about the importance of handwashing with soap. The film is the story of a mother’s love, loss and longing after losing her child to a preventable disease such as diarrhoea.

The film follows a mother’s journey of love, loss and longing through her unique relationship with a tree, that highlights the importance of handwashing with soap. Tree of Life is inspired by folklore and this moving story is used to dramatise Lifebuoy’s Help a Child Reach 5 campaign.

A year ago Lifebuoy adopted Thesgora, a village in India and through its handwashing programmes dramatically improved children’s hand washing habits so that they now washed their hands 2 additional times per day. This year Lifebuoy takes its life saving mission to Bitobe in Indonesia and has created Tree of Life to raise awareness of their important mission.

Every 15 seconds, one child dies from diarrhoea or pneumonia, diseases that are preventable through the simple act of handwashing with soap. That is 1.7 million children every year. Lifebuoy has taken its handwashing behaviour change programmes to 183 million people across the world, and now it is committed to change the handwashing behaviour of a billion people by 2015. This is part of Unilever’s commitment to help more than one billion people to improve their health and hygiene by 2020 under the Unilever Sustainable Living Plan.

Samir Singh, Global Brand VP, Lifebuoy, "It is unacceptable that 1.7 million children die every year from infectious diseases when we have cost effective lifesaving solutions, such as handwashing with soap, readily available. We wanted to tell the world the Lifebuoy story in a deeply emotional way and turn the Help A Child Reach 5 campaign into something personal and powerful."

You can watch the Tree of Life film on You Tube by following this link http://www.youtube.com/watch?v=GCwgKFttQ7M

For more information, visit www.youtube.com/helpachildreach5

Notes to editors

To watch award winning film Gondappa follow this link http://www.youtube.com/watch?v=UF7oU_YSbBQ

About Help a Child Reach 5

Help a Child Reach 5 is a global campaign launched by Lifebuoy that aims to reduce the number of children dying before they reach five years of age, through the active promotion of health and hygiene education.

The campaign was conceived based on research that 1.7 million children failed to reach their fifth birthday every year because of preventable infections, and promotes handwashing with soap as a simple action that can save 600,000 child lives each year.

Unilever Lifebuoy

As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. With this in mind, Lifebuoy aims to change the hand washing behaviour of one billion people by 2015. Since 2010 Lifebuoy has changed the hand washing behaviours of 183 million people across 16 countries.

For more information, please visit www.lifebuoy.com

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company’s footprint is in the faster growing developing and emerging markets (57% in 2013). 

Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Surf, Lipton, Rexona / Sure, Wall’s ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/

Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. Unilever has been named sector leader of the CDP’s Forests programme for three consecutive years, and in 2014 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the fourth year running. Unilever was named LinkedIn’s third most sought-after employer worldwide in 2013.

For more information about Unilever and its brands, please visit www.unilever.com

JMP UNICEF / WHO: Progress on Drinking Water and Sanitation (March 2012) /www.unicef.org/media/files/JMPreport2012.pdf 9.98 MB

Unilever NV

Weena 455
3013AL Rotterdam

http://www.unilever.nl

+31(0)10 217 4844 (na 17.30 +31(0)10 2174000)
mediarelations.rotterdam@Unilever.com

Meer over deze onderwerpen te weten komen
Terug naar top

WE KOMEN GRAAG MET JE IN CONTACT

We zijn altijd op zoek naar mensen die geïnteresseerd zijn in een duurzame toekomst.

NEEM CONTACT OP MET ONS

Neem contact op met Unilever en onze teams.

CONTACTINFORMATIE