Unilever rondt heroriëntatie mediaplanning en -inkoop af
Na afronding van een heroriëntatie die begin 2012 was gestart, heeft Unilever nu bekendgemaakt bij welke bureaus zij wereldwijd haar mediaplanning en -inkoop gaat onderbrengen. (Bericht alleen uitgegeven in het Engels.)
Unilever concludes review of media planning and buying services
London/Rotterdam, October 5th 2012. Unilever today announced the outcome of the global review of its media planning and buying agency services. The review was initiated in early 2012, in line with company policy to evaluate media agency arrangements periodically.
Unilever can now confirm their agency configuration across the following key territories for local planning and buying assignments.
WPP’s media agency Mindshare has been appointed in:
- Europe: UK, Ireland, Netherlands, Belgium, Germany, Austria, Switzerland, France, Italy, Spain, Sweden, Denmark, Finland, Norway, Romania, Bulgaria and Serbia.
- North America: US, Canada and Caribbean.
- Asia: Indonesia, Thailand, Malaysia, Singapore, Viet Nam, Australia, India, Pakistan, Sri Lanka and Bangladesh.
- Africa: South Africa and sub-Saharan Africa.
Omnicom’s media agency PHD has been appointed in:
- Europe: Poland, Estonia, Latvia, Lithuania, Czech Republic, Hungary, Slovakia, Slovenia, Croatia and Bosnia-Herzegovina.
- Asia: China, Hong Kong, Taiwan and New Zealand.
IPG’s media agency Initiative has been appointed in:
- Latin America: all countries (including Mexico), excluding Brazil.
- Europe: Greece, Portugal, Russia, Ukraine and Belarus.
At the same time Unilever has appointed PHD to handle Global Communication Planning for all Personal Care, Refreshment, Foods and Homecare brands. Global Planning for Household Care will be managed by Initiative, as part of an integrated IPG solution.
Luis Di Como, Unilever Senior Vice President Global Media, said, “We are confident that we have the right agency partners to service our business. They will help us leverage our scale and engage with consumers around the world in effective and meaningful ways, in order to fulfil our ambition of doubling the size of our business while reducing our environmental footprint and increasing our social impact.”
“We greatly value the long-term relationships that we have with our agency partners and look forward to continue working closely with them to deliver our marketing strategy, Crafting Brands for Life, and our ambition to continue leading in the digital marketing space,” concluded Di Como.
Notes to editors
All appointments are subject to the finalisation and execution of contracts implementing these arrangements.
For further media information contact:
Global Media Relations Director
+44 207 822 5354 / +44 7825 273767
This announcement may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as ‘expects’, ‘anticipates’, ‘intends’, ‘believes’ or the negative of these terms and other similar expressions of future performance or results, and their negatives, are intended to identify such forward-looking statements. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including, among others, competitive pricing and activities, economic slowdown, industry consolidation, access to credit markets, recruitment levels, reputational risks, commodity prices, continued availability of raw materials, prioritisation of projects, consumption levels, costs, the ability to maintain and manage key customer relationships and supply chain sources, consumer demands, currency values, interest rates, the ability to integrate acquisitions and complete planned divestitures, the ability to complete planned restructuring activities, physical risks, environmental risks, the ability to manage regulatory, tax and legal matters and resolve pending matters within current estimates, legislative, fiscal and regulatory developments, political, economic and social conditions in the geographic markets where the Group operates and new or changed priorities of the Boards. Further details of potential risks and uncertainties affecting the Group are described in the Group’s filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Group’s Annual Report on Form 20-F for the year ended 31 December 2010. These forward-looking statements speak only as of the date of this document. Except as required by any applicable law or regulation, the Group expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Group’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.