Unilever verkoopt activiteiten in diepvriesmaaltijden in VS
Unilever gaat haar activiteiten op het gebied van diepvriesmaaltijden in Noord-Amerika verkopen aan ConAgra Foods, Inc. voor $ 265 miljoen. (Bericht alleen uitgegeven in het Engels.)
Unilever Agrees to Sell Frozen Meals Portfolio in North America
London & Rotterdam – July 30, 2012 - Unilever today announced that it has signed a definitive agreement for the sale of its North America frozen meals business to ConAgra Foods, Inc. for a total cash consideration of $265 million. Unilever’s North America frozen meals business consists of a full range of premium, multi-serve frozen entrees and appetizers under the well-known Bertolli and P.F. Chang’s brand names.
The transaction, subject to regulatory review, includes a license for the use of the Bertolli brand name and the transfer of Unilever’s existing license with P.F. Chang’s for use of the P.F. Chang’s Home Menu brand name. It does not include Unilever’s facility in Owensboro, Ky., at which the Bertolli and P.F. Chang’s frozen meals are currently produced. Unilever will retain the Bertolli trademark and continue its existing pasta sauce business, with manufacturing operations remaining at its Kentucky facility.
Kees Kruythoff, president of Unilever North America, said: “Bertolli and P.F. Chang’s frozen meals are two attractive businesses with a focus on quality ingredients and differentiated technology. I am confident they will continue to do well under ConAgra Foods’ management.”
The company’s decision to divest its North American frozen meals business is in line with its global strategy to exit the frozen foods business. Unilever previously divested its European frozen foods business. In 2011, the combined Bertolli and P.F. Chang’s brands had turnover of approximately $300 million. The transaction is expected to close in the third quarter of 2012.
Unilever North America (Englewood Cliffs, NJ): Jeff Graubard +1 201-894-7760 or
Unilever PLC (London): Trevor Gorin +44 207 822 6010 or
Unilever NV (Rotterdam): Flip Dötsch +31 (0) 10 2174844 or
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About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone.
All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca