Lifebuoy breidt programma’s uit om kindersterfte tegen te gaan

Ter gelegenheid van Wereldhandenwasdag (15 oktober) heeft Unilevers zeepmerk Lifebuoy een substantiële uitbreiding van haar campagne ‘Help a Child Reach 5’ aangekondigd. (Bericht alleen uitgegeven in het Engels.)

Lifebuoy expands programmes to end preventable child deaths

London, Rotterdam, Mumbai: 15 October 2013 –To mark Global Handwashing Day (GHD) – 15th October – the co-founder of GHD, Unilever’s health soap, Lifebuoy, has announced a significant expansion of its Help a Child Reach 5 campaign. The campaign, which was launched in 2013, set out to end preventable deaths of children under 5 by changing the handwashing behaviours, one village at a time. Today, Lifebuoy has confirmed it will extend this programme to communities and villages across 17 countries globally.

The pilot project was established in a rural village, Thesgora, known to have one of the highest rates of diarrhoea in India. Early results from Thesgora showed a significant impact on the health of the community. 

Samir Singh, Global Brand VP, Lifebuoy said, “We know that handwashing with soap is one of the most effective and low cost ways to prevent diseases like pneumonia and diarrhoea, which are responsible for the deaths of 2 million children under 5 every year. 

In the past three years we have taught 130 million people healthy hand washing habits for life and integrated this successfully into our business model. Child mortality has gone down considerably, but there is still a long way to go. I’m proud to announce Lifebuoy’s commitment to expand our Help a Child Reach 5 campaign to new villages across 17 countries in our mission to end preventable child deaths, one village at a time.”

Distinguished Indian actor and Help a Child Reach 5 campaign advocate, Kajol, said, “Even today a child dies every 15 seconds of diseases that could have been prevented by the simple act of handwashing with soap. This is not acceptable. This Global Handwashing Day, everyone has a role to play. Watch the Help a Child Reach 5 film and spread the word or donate to save lives at www.youtube.com/helpachildreach5 and Lifebuoy will match your donation. This Global Handwashing Day we can help more children celebrate their 5th birthday.”

Kajol is a voluntary campaign ambassador and last month attended the United Nations General Assembly Week to speak with world leaders and policy makers about the importance of handwashing with soap as a critical policy to be implemented in the post-2015 development agenda.She has also been instrumental in raising awareness of the issue by promoting the campaign’s landmark film, Help a Child Reach 5, which highlights the individual tragedy of losing a child before their 5th birthday.

The handwashing programmes implemented as part of the Help a Child Reach 5 campaign are part of Lifebuoy’s broader handwashing programme portfolio, run in partnership with partners including PSI, Millennium Villages Partnership and UNICEF. Together, these programmes targeting school children, new mothers and community groups, all support Unilever’s Sustainable Living Plan target – to help more than one billion people take action to improve their health and well-being by 2020. So far Lifebuoy has changed the handwashing behaviour of 130 million people across the world.

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. We work with 173,000 colleagues around the world and generated annual sales of over €50 billion in 2012.

Over half of our company’s footprint is in the faster growing developing and emerging markets (55% in 2012). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands such as Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Lipton, Rexona / Sure, Wall’s, Lux, Rama, Pond’s and Axe, 14 of which now generate a turnover of €1 billion or more.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/

Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index.

In 2012 Unilever led the Climate Counts Company Scorecard for the second year running and the list of Global Corporate Sustainability Leaders in the GlobeScan / Sustainability latest annual survey - for the third year running. The company is an employer of choice in many of the countries in which it operates and is seen as a symbol for innovation and leadership development. Unilever consistently achieves strong recognition in this area by independent bodies and was voted best company in Europe for leadership in the 2013 Hay Group study.

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