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Unilever opent Europese Marketing- & Innovatiehub in Rotterdam

Op 16 oktober opende Unilever haar Europese Marketing- & Innovatiehub aan het Weena in Rotterdam in aanwezigheid van Ahmed Aboutaleb, burgemeester van Rotterdam, Paul Polman, CEO Unilever, en Jan Zijderveld, Unilevers President Europa. (Bericht alleen uitgegeven in het Engels.)

Unilever opens European Marketing & Innovation hub in Rotterdam

‘Innovations and increased speed to market will better serve customers and consumers’

Rotterdam - 16 October 2013, Unilever opened its European Marketing & Innovation hub at the Weena in Rotterdam today. Ahmed Aboutaleb, Mayor of Rotterdam, Paul Polman, CEO Unilever and Jan Zijderveld, President Europe Unilever presided over the official opening. The creation of a dedicated European Marketing & Innovation hub will enable Unilever to further accelerate innovation, speed to market and better serve European consumers, customers and societies.

Over recent years Unilever has done much to drive its competitiveness, innovations, and efficiency. In 2010, Unilever launched its Sustainable Living Plan which is at the heart of its business model and drives Unilever’s innovations and competitiveness. Unilever aims to double the size of the business from €40 billion, halve its environmental impact and help more than 1 billion people to improve their health and well-being.

In June 2011, Unilever announced changes to its category and go-to-market structure to allow for a more efficient rollout of increasingly bigger and more scalable innovations. Jan Zijderveld, President Europe: “Today marks a next step in making our European business more efficient and enabling it to better serve our customers’ and consumers’ needs. We live in a market where consumers make carefully considered choices. It is therefore crucial to maximize the breakthrough insights, the innovative solutions and the capabilities we have to compete even more effectively in the market.”

“We also need to accelerate innovation. We have delivered some impressive new products that excite consumers – products like Unox Soup in Brick, Magnum 5-kisses, Robijn Deep Clean and Axe Apollo. We want to get them to consumers more quickly,” Jan added.

The creation of the European Marketing & Innovation hub will lead to broad and diverse development opportunities for Unilever employees across the functions, building a great destination of choice for talent across Europe. Weena is now home to 600 people from 35 countries representing the diverse nature of Unilever’s business.

The opening marks another milestone in Unilever’s long relationship with the Netherlands and particularly the City of Rotterdam. Unilever’s heritage in the Netherlands dates back to 1872 when Jurgens and Van den Bergh opened the first margarine factory. Some twenty years later Van den Bergh moved his margarine business from Oss to Rotterdam. The greater area of Rotterdam is now home to one of Unilever’s Global Research & Development Centres, Unilever Global Food Solutions, Benelux Marketing & Sales Organisation, Margarine factory, European Marketing & Innovation hub and the NV Corporate Centre.

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. We work with 173,000 colleagues around the world and generated annual sales of over €50 billion in 2012. 

Over half of our company’s footprint is in the faster growing developing and emerging markets (55% in 2012). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands such as Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Lipton, Rexona / Sure, Wall’s, Lux, Rama, Pond’s and Axe, 14 of which now generate a turnover of €1 billion or more.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan atwww.unilever.com/sustainable-living/.

Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. 

In 2012 Unilever led the Climate Counts Company Scorecard for the second year running and the list of Global Corporate Sustainability Leaders in the GlobeScan /Sustainability latest annual survey - for the third year running. The company is an employer of choice in many of the countries in which it operates and is seen as a symbol for innovation and leadership development.

Unilever consistently achieves strong recognition in this area by independent bodies and was voted best company in Europe for leadership in the 2013 Hay Group study.

For more information about Unilever and its brands, please visit www.unilever.com

Media Contact:

Flip Dötsch Unilever

+31 611375464


Unilever NV

Weena 455
3013AL Rotterdam


+31(0)10 217 4844 (na 17.30 +31(0)10 2174000)

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