Unilever koopt REN Skincare
Unilever heeft een overeenkomst getekend voor de acquisitie van REN Skincare, een iconisch Brits huidverzorgingsmerk. Het merk is in 50 landen op de markt, waaronder Nederland. (Bericht alleen uitgegeven in het Engels.)
Unilever to acquire REN Skincare
London/Rotterdam, 2 March 2015 – Unilever announced today that it has signed an agreement to acquire REN Skincare, the iconic British skincare brand.
Created in 2000 by Antony Buck and Robert Calcraft, REN pioneered a new type of high performance skin care. REN’s combination of effectiveness, naturalness and pleasurable experience – articulated as ‘performance; purity; pleasure’ – gives the brand a highly distinctive market position that has global relevance. The multi-award winning brand is today sold in 50 countries and has built a committed consumer base. The range is sold predominantly in specialty stores and pharmacies.
Vasiliki Petrou, Unilever SVP Prestige Brands, says: “We are delighted to be adding REN to the Unilever portfolio of personal care brands. It is a brand with an incredibly loyal following, with a unique proposition that no doubt gives it potential for even further growth, especially given that the naturals category is one of the fastest growing in skincare globally. Its premium positioning complements well our existing portfolio.”
Antony Buck, REN CEO, adds: “It’s been an amazing experience creating and building REN over the last 15 years but it’s time for the brand to go to the next level. Unilever is a great company with great principles; it has a profound understanding of brands and global reach; it makes the perfect partner to help REN fulfil its future potential worldwide. We can’t wait to get started!”
Terms of the deal were not disclosed. The acquisition is expected to close in May 2015, subject to customary regulatory approvals.
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Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers on any given day. It has 174,000 employees and generated annual sales of €48.4 billion in 2014. Over half of the company’s footprint is in the faster growing developing and emerging markets (57% in 2014). Their portfolio includes Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s ice cream, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan (USLP) aims to double the size of the business whilst reducing environmental footprint and increasing positive social impact. It says the USLP is their strategic response to the challenges businesses face operating in an uncertain and volatile world. Its three goals are:
Helping more than a billion people take action to improve their health and well-being
Decoupling their growth from their environmental impact
And enhancing the livelihoods of millions of people by 2020
Supporting these goals, the company has defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. For more information about the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/
Unilever was ranked number one in their sector in the 2014 Dow Jones Sustainability Index. In the FTSE4Good Index Series, they attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2014 they led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the fourth year running. In 2014 Unilever was named in LinkedIn’s Top 3 most sought-after employers across all sectors and is also LinkedIn’s No. 1 most sought-after FMCG employer worldwide. For more information about Unilever and its brands, please visit www.unilever.com
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